Luiz Carlos Trabuco is one of the few influential personalities in Brazil, and this is due to his long term engagement in the banking industry. Additionally, his association with the general society is seen to be associated with the intention of uplifting the welfare of everyone. Such is evidenced by the fact that he announced credit extension to institutions that will engage in infrastructural development.
He took over the position of presidency in 2003, and he initially worked as CEO of the company. Luiz Carlos Trabuco is considered to be a happy, modest, soft-spoken individual. His primary skills revolve around financial management. Luiz Carlos Trabuco started working at Bradesco when he was 18 years old, and he has progressively learned the fundamental strategy that was previously adopted by the former leaders of the company.
As a result, the continuous use of organic growth as a strategy for expansion is seen to be something that has been ingrained deep within the culture of Bradesco. Luiz believes in the personalization of services to ensure that every client is served in a manner that precisely suits their needs. Trabuco puts a lot of effort in ensuring that he knows the company’s customers despite such an action having minimal impact on the general profit maximization at the institution.
Luiz Carlos Trabuco was born in 1951 in Marilia, and his leadership methodology is seen by many to be similar to what was adopted by the past presidents of Bradesco who were able to set record-breaking success and ensure that the company becomes an excellent banking institution in Brazil. Although he specialized in a different field of study, Luiz Carlos Trabuco is a quick learner.
Luiz Carlos Trabuco studied Social Psychology, but he managed to acquire the right skills required to work in a financial institution to the point that he got appointed to be the president. Trabuco’s profession kicked off when he was only 22 years, and he worked as a clerk. At that time, Bradesco was not a fully-fledged banking institution, but it was just an agency located in Marilia.
In the course of the 40 years that Luiz Carlos Trabuco has been working at Bradesco, he changed different positions of leadership due to his ability to grasp new concepts quickly. Luiz Carlos Trabuco worked as the executive director from 1992 to 1999, and it is during that time that he ended up being appointed to be president of Bradesco’s Private Pension Segment. He held this position concurrently with being a board member.
Luiz Carlos Trabuco approaches matters pragmatically, and he employs knowledge, expertise, and authority to manage different operations at the bank. Luiz was put in charge of the institutions marketing department in the 80’s. In the course of his leadership as the marketing director, Luiz Carlos Trabuco ensured that the bank became media friendly and more open to different possibilities as the financial market was gradually becoming dynamic.
Due to his aptness, Luiz Carlos Trabuco has been awarded two separate Personality of the Year Awards, which happened in 2003 and 2007. Such awards and recognition in different other forums gave Luiz Carlos Trabuco an upper hand as he was campaigning for the position of president. Once he assumed the position of president, Luiz Carlos Trabuco started to work towards the full transformation of Bradesco’s banking operations and the insurance segment.
Luiz Carlos Trabuco’s achievements are numerous, and they mostly revolve around the success of Bradesco as he led the company to increase the overall profits from 9% to 38%. As a result, Bradesco became known as the best banking institution in the history of Brazil that had managed to grow by more than 10% in a single year. Additionally, Bradesco ended up controlling many sectors of the Brazilian banking economy.