When other children wanted to become doctors and lawyers, the smart and ambitious Doe Deere wanted to become an artist. Her love for colourful things bore the most lucrative business idea that made her known all over the globe. Doe began her business Lime Crime Makeup in 2008 after she had had a difficult time in other ventures. Doe uses these failures and the challenges as inspiration to continue and devise new ways of doing things.
Lime crime Makeup was as a result of lack of bright colored lipstick that Doe needed for Halloween to match her outfit. Back in 2008, women were inclined to the conventional red and pink lipsticks. However, her hunger to wear purple, black and other colourful colors led her to start her own company that would provide her with the lipstick and also to help those others who craved the freedom to express themselves through various colors.
Over the past six years Doe has learned a great deal on how to become a better leader. Speaking to Ideamensch, Doe reveals that being hard on employees does not motivate them. Rather, she uses positive reinforcements to guide and motivate her employees to become better and give more to the company. She knows what it is like to come from humble beginnings and find way after several trials and thus tries her best to instill respect and trust with her employees.
Doe sources her inspiration from the trends she watches with her customers and patiently comes up with a product that she must use first before the consumer uses it. This builds trust and confidence in customers as they know that if the owner uses the product, then they can as well. Some of these lessons can be useful to every entrepreneur out there seeking to create confidence in their customers.
Doe is a strong supporter of other people’s ventures. Particularly she is very supportive of young women who are trying their way in business. Having come up all the way, she knows better how difficult it is. She speaks to women and other entrepreneurs in public events and acts as a mentor to others. She uses her social media platforms as a place where she can speak to entrepreneurs and answer some of their questions in regards to staring and running businesses.
Doe Deere is emphatic. She loves animals and believes in their rights. She donates funds to Bide-A-Wee organization. This organization shelters animals that have been found lost or abandoned by their owners. The money is used to find them shelter and food. Additionally, she encourages her team members to adopt and take care of animals whenever they can and ensures that her products are vegan inspired.
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