How Fabletics’ Customer Service has facilitated its Success

Fabletics is one of the United States’ leading manufacturers of athleisure wear products. The brand has been in business since 2013 and has tremendously grown. It has currently earned about $235 million. According to the marketing leader of TechStyle, which is the mother company of Fabletics, its growth can be attributed to dedication to fulfilling the desires of the customers. The founder of the enterprise, Kate Hudson, has been ensuring that she considers opinions of the clients whenever she develops its strategies. A significant population of the United States lives a digital life, and therefore, they use the internet to get information about products before buying them. According to most consumers, crown sourced reviews are the most reliable source of information.


Many brands that have been successful in their respective industries have a section that allows clients to post reviews on their websites. This feature is important since it enables customers to get reliable information about products. Enterprises that earn positive remarks from the public attract many new and return customers. The income of a business is significantly affected by the way clients think about its products and services. Corporations that get positive public reviews are highly rated by Google and other search engines, and this makes them appear on the first page whenever they are searched. A company that has positive online remarks can attract clients who have never used its products to try them.


Fabletics has been using excellent customer service strategies that have enabled it to retain more than 85 percent of its clients. Most of the new individuals that join the company’s subscription plan know about it through referrals. This shows that having healthy relationships with consumers plays a great role in the success of a business. The number of internet users that have been visiting review websites has risen in the past few years. Many shoppers wish to get more information about the products that they buy and also enlighten the public after they use them. Fabletics has been utilizing the opinions that customers give to ensure that it offers them the best products.


Kate Hudson has been marketing Fabletics’ products since she is the face of the company. She has been participating in the business’ management and development of outstanding strategies that can ensure its success in the highly competitive industry. Product designers also seek for her guidance whenever it is necessary. Hudson knows the athleisure wear designs that are preferred by most people by tracking the weekly sales of the company.


The remarkable customer service of the Fabletics has enabled it to attract more than one million subscribers. Kate Hudson has ensured that all clients receive after sales services such as free deliveries and gifts. The brand has also opened brick-and-mortar stores to supplement its online business. The shops have boosted Fabletics’ sells since they increase its accessibility. The enterprise intends to increase the number of physical stores that it owns. Its main competitors in the athleisure wear business are Amazon and Athleta.

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