The advertising business recently bid farewell to one of their top players when Lori Senecal stepped down from her position of the Global CEO of the creative agency Crispin Porter + Bogusky. Lori Senecal has had several years of leadership experience in the advertising industry and leaves the business with a great record of success and happy clients. Her departure was announced in March 2017 and her finals days with the company were in December. Lori Senecal’s exit from the advertising agency Crispin Porter + Bogusky is one of several that the company has experienced in the last year and a half. Fortunately for CP+B, plans were laid out privately between herself and the company’s Chairman Chuck Porter when she began with the company in 2015. For more details visit Bloomberg.
Lori Senecal was inspired to leadership roles while she was coaching gymnastics during her college and high school years. While she enjoyed the sport, she felt that her height would hinder her when it came to herself competing. Lori Senecal learned to be consistent and set goals during her time as a gymnastics coach, skills that stuck with her through the entirety of her advertising career. Instead of being judgmental, she put an emphasis on clear communication which helped her achieve the type of vision that she needed in the business world. Check out interview.net
In order to make money in the advertising industry, Lori Senecal needs to ensure that her clients make money and are happy with the campaign that her company has provided. Becoming profitable in the business was a process for Lori Senecal and she took it one step at a time. She started by landing a few clients with good products and took her time developing campaigns for them that had an impact. She and the teams she has worked with all had a strong passion for creativity which is one of the driving forces behind their success. Her vision and work ethic helped her companies achieve success and a profit faster than most marketing agencies of the day. You can visit their Twitter page.
Click here: https://www.fastcompany.com/person/lori-senecal